Why We Care About Our Reputation

Why We Care About Our Reputation

Working in the aesthetic beauty industry for over 25 years has taught me a lot. I have had the pleasure of working with many lovely people, but have also come across, shall we say, some more shady operators. 

My experience. Reputation matters!

That’s why ensuring the reputation of The SMART Group is the best it can be, is so important to our business. From the quality of treatments our products deliver (which we guarantee!), to their reliability and value, all the way through to our business sales processes, aftersales care and training – we set our bar high! 

The reason I mention this, is because now we’re going one step further, with the launch of our customer satisfaction survey. The survey will allow us to continue to improve our services and tailor our products to the needs of our customers. 

Better still, as an added win-win, for everyone who completes the survey we’ll also donate £25 to one of four charities: Mind, RSPCA, Cancer Research UK and CCHS UK (Congenital Central Hypoventilation Syndrome). 

I therefore wanted to talk a little about the charities we have chosen:

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Mind – www.mind.org.uk 

In uncertain and scary times such as these, the work that Mind is doing is incredibly important for people all across the UK. Mind is a charity that focuses on raising awareness of mental health and providing information & assistance to those affected by mental health illnesses. It lobbies the government and local authorities on behalf of people with mental health issues to ensure that everyone gets the help and support they need to live a healthy, happy life. They believe that no one should have to face a mental health problem alone. In these difficult times, the services of Mind are surely going to be increasingly important.

Cancer Research UK – www.cancerresearchuk.org 

Needing little introduction, we decided to support Cancer Research UK because of the sheer number of people cancer affects. Pioneering key research into cancer treatments and cures, Cancer Research UK aims to one day ensure all cancers are curable. They raise money to help scientists, doctors and nurses work together to help beat cancer. Donations are incredibly important at this time to get Cancer Research UK back on track after a pause in research during the initial Covid-19 outbreak. 

RSPCA – www.rspca.org.uk 

As a supplier to the beauty industry – we love people, but we love animals too! The Royal Society for the Prevention of Cruelty to Animals is a charity specialising in animal rescue and furthering the welfare cause for all animals. From pets, to farm animals, to wild animals, to animals being tested and experimented on, the RSPCA ensures that all are treated kindly, whether that is by following up on local calls or campaigning to change the law. 

CCHS UK – www.cchs.uk 

Compared to our other choices, our final charity is a little known organisation supporting those with Congenital Central Hypoventilation Syndrome. CCHS is a rare genetic condition that results in the abnormal development of the body’s nervous system during early childhood, which causes an inability to control breathing, particularly during sleep. This is a charity close to our hearts, providing networking opportunities and advocating for those who suffer with CCHS, as well as leading education and research into the disease. 

If you’ve previously purchased a SMART Group product, and would like to take our survey to give us your views and to get another £25 winging its way to a deserving charity, please drop us a note in the comments below and we will send you the link – you won’t just be helping us out, but any one of these incredible causes.