“The best laser equipment I have worked with in over 20 years”: Hear How The Chilgrove Clinic Have Boosted Revenue & Enquiries With The SMARTDiode
November 12, 2021
The SMARTDiode has transformed the laser hair removal services of Karen Johnson’s business, bringing in over £23,000 in its 7 weeks.
Karen Johnson is the owner of Chichester’s premier advanced Aesthetic Skin and Laser Clinic, The Chilgrove Clinic. They have been serving clients for four-and-a-half years, providing results-driven services using the latest technology. She boasts 30 years’ experience in the industry, which she has utilised to make The Chilgrove Clinic a fantastic success. Karen purchased our SMARTDiode Laser ; our laser hair removal machine designed with cutting-edge technology, representing the pinnacle in effective, fast and comfortable laser hair removal for all skin types. Combining adaptive triple-wavelength technology with optimum power output, the SMARTDiode delivers exceptional results and client satisfaction. We recently caught up with Karen to discuss her experiences so far.Inundated with enquiries and a £23k turnover in first 7 weeks
Laser hair removal had always been one of their most popular services, Karen explained; “It was always our top-seller, but after we introduced the SMARTDiode, we were inundated with enquiries. Since reopening the clinic in April post-lockdown, we have been fully-booked for Laser treatments. We turned over £23K between April and the end of May.” Karen is not new to laser hair removal; she has been offering laser hair removal services for about 20 years. But recently, she decided to take her services to the next level and purchase the SMARTDiode. She was drawn to The Smart Group thanks to a great relationship with our team, and our in-depth explanation of why the SMARTDiode was different and its efficacy in removing hair quickly. And she has seen that difference proven in the results her clients have achieved so far. Karen described the results as “Excellent,” explaining that, “In most cases, clients are coming in on their fourth session and remarking on how quickly their hair is reducing/disappearing.”Happy clients, new enquiries, and boosted revenue
In the first 7 weeks, The Chilgrove Clinic managed to turn over £23,000; and that number continues to grow. As Karen explained, “It continues to attract new clients, so the revenue is ongoing.” They have received fantastic feedback along with the great results.Customers are very impressed with the speed of the treatments, and the fast hair-removal results.”
Smooth process providing confidence
We provide full training to all operators when you purchase any of our technology. Karen was very happy with the process and the training, remarking, “It was very smooth – the leasing arrangements were put in place quickly. Training was with Pearl, who was excellent, and gave us confidence to start working with the SMARTDiode in a way that would produce results.”How would she describe The Smart Group and the SMARTDiode to someone else?
- The best laser equipment I have worked with in over 20 years.
- Results are noticeable from the first treatment in some cases. Clients are delighted.
- The Smart Group is easy to deal with, and their after-sales service is quick and efficient.
We are delighted to hear the success Karen has achieved so far with the SMARTDiode.
With our SMART Start 6 plan, we are currently giving you the offer to own a SMARTDiode for only £50 a month for the first 6 months. Book a demo today to find out more about this fantastic equipment and save an extra £1,200!*
Skin Regeneration: The Cornerstone of Modern Beauty Over the last decade, the beauty industry has undergone a significant transformation. Once dominated by invasive procedures and surface-level solutions, today’s market is increasingly focused on skin regeneration — helping the skin repair, renew, and rebuild itself naturally. The science of skin renewal has existed for many years, but it is only in the last 10–15 years that these ideas have become part of everyday professional beauty treatments. Advances such as microneedling, LED light therapy, skin boosters and collagen-stimulating treatments have moved from specialist use into mainstream salon environments. What was once seen as advanced or medical is now part of modern beauty — focused on healthier skin, not just younger-looking skin. The Beauty Industry’s Evolution Fifteen years ago, beauty was largely defined by topical skincare, cosmetic coverage, and stronger anti-ageing treatments. Today, the industry sits at the crossroads of science, wellness, and technology. In 2025, the global skin rejuvenation market was valued at approximately USD 2.17 billion and is expected to exceed USD 5.2 billion by 2035, driven by growing demand for non-invasive, skin-renewing treatments. Alongside this, the non-invasive aesthetics market — including lasers, skin tightening, injectables, and advanced facial treatments — was valued at around USD 22.7 billion in 2025 and is forecast to grow beyond USD 43 billion by 2035. These figures highlight a clear shift: consumers are moving away from surgery and harsh procedures and toward treatments that work with the skin’s natural processes and require little to no downtime. Skin regeneration has become a foundation of modern beauty rather than a niche concept. Why Skin Regeneration Matters Now Several key forces are shaping today’s focus on skin regeneration: 1. Advances in Technology Today’s devices and products can safely encourage collagen production, improve skin renewal, and support healing without invasive procedures. LED therapy, gentle controlled treatments and bioactive ingredients have made regeneration more accessible, comfortable, and practical for salon use. 2. The Rise of Preventative Beauty Clients are starting treatments earlier — not to dramatically change their appearance, but to maintain and protect their skin over time. This shift toward prevention has made regenerative treatments more appealing than corrective ones. 3. Wellness and Skin Health Culture Beauty is now closely linked to overall wellbeing. Skin is seen as something to be supported and strengthened, not forced into change. Healthy skin is the new beauty goal. 4. Social Media and Visibility High-definition cameras, video calls and social media have increased awareness of skin texture, tone and quality. Clients want treatments that improve their skin naturally — without looking like they’ve “had work done.” From Quick Fixes to Smart Fixes Today’s beauty consumer is informed, busy and result-focused. They are asking: How soon can I get back to work? Will this hurt? When will I see results? Is this good for my skin long-term? This reflects a wider cultural shift toward instant results combined with comfort and convenience. People want effective treatments, but they also want them to fit into real life. Salons are seeing growing demand for treatments that improve the skin gradually and naturally, rather than aggressive changes. The trend is moving toward enhancing what you already have, instead of trying to completely alter it. What This Means for Salons For salon owners, this evolution creates both opportunity and responsibility. Clients are more knowledgeable and more selective than ever. They expect their beauty professional to understand: What a treatment does Why it is being recommended What results they can realistically expect How it supports long-term skin health Partnering with a supplier who understands today’s consumer — and who can provide regenerative solutions that are safe, comfortable, and proven — is key. Not just products and devices, but education, training and guidance. The Smart Group Difference At The Smart Group, one of our core beliefs is simple: we are consumer-led, not manufacturer-driven. We don’t follow trends just because they are new. We listen to what clients are asking for and then bring forward products, technologies and training that meet those needs responsibly. We believe: Skin regeneration should support long-term skin health, not just short-term results Treatments should be effective and comfortable Education and outcomes matter just as much as innovation This people-first mindset reflects the very changes shaping the beauty industry today. Looking Forward Skin regeneration is not a passing trend — it is the future of beauty. As technology and skin science continue to evolve, the salons that succeed will be those that focus on evidence-based, low-downtime, high-impact treatments. For salon owners, the question is no longer whether skin regeneration will shape the next decade of beauty — but how ready you are to be part of that future.
Why Laser Hair Removal Remains One of the Smartest Moves for Ambitious Clinics in 2025
JOIN US in ExCeL, London, this 2-3 MARCH 2025
