“The best laser equipment I have worked with in over 20 years”: Hear How The Chilgrove Clinic Have Boosted Revenue & Enquiries With The SMARTDiode
The SMARTDiode has transformed the laser hair removal services of Karen Johnson’s business, bringing in over £23,000 in its 7 weeks.
Karen Johnson is the owner of Chichester’s premier advanced Aesthetic Skin and Laser Clinic, The Chilgrove Clinic. They have been serving clients for four-and-a-half years, providing results-driven services using the latest technology. She boasts 30 years’ experience in the industry, which she has utilised to make The Chilgrove Clinic a fantastic success. Karen purchased our SMARTDiode Laser; our laser hair removal machine designed with cutting-edge technology, representing the pinnacle in effective, fast and comfortable laser hair removal for all skin types. Combining adaptive triple-wavelength technology with optimum power output, the SMARTDiode delivers exceptional results and client satisfaction. We recently caught up with Karen to discuss her experiences so far.Inundated with enquiries and a £23k turnover in first 7 weeks
Laser hair removal had always been one of their most popular services, Karen explained; “It was always our top-seller, but after we introduced the SMARTDiode, we were inundated with enquiries. Since reopening the clinic in April post-lockdown, we have been fully-booked for Laser treatments. We turned over £23K between April and the end of May.” Karen is not new to laser hair removal; she has been offering laser hair removal services for about 20 years. But recently, she decided to take her services to the next level and purchase the SMARTDiode. She was drawn to The Smart Group thanks to a great relationship with our team, and our in-depth explanation of why the SMARTDiode was different and its efficacy in removing hair quickly. And she has seen that difference proven in the results her clients have achieved so far. Karen described the results as “Excellent,” explaining that, “In most cases, clients are coming in on their fourth session and remarking on how quickly their hair is reducing/disappearing.”Happy clients, new enquiries, and boosted revenue
In the first 7 weeks, The Chilgrove Clinic managed to turn over £23,000; and that number continues to grow. As Karen explained, “It continues to attract new clients, so the revenue is ongoing.” They have received fantastic feedback along with the great results.Customers are very impressed with the speed of the treatments, and the fast hair-removal results.”
Smooth process providing confidence
We provide full training to all operators when you purchase any of our technology. Karen was very happy with the process and the training, remarking, “It was very smooth – the leasing arrangements were put in place quickly. Training was with Pearl, who was excellent, and gave us confidence to start working with the SMARTDiode in a way that would produce results.”How would she describe The Smart Group and the SMARTDiode to someone else?
- The best laser equipment I have worked with in over 20 years.
- Results are noticeable from the first treatment in some cases. Clients are delighted.
- The Smart Group is easy to deal with, and their after-sales service is quick and efficient.
We are delighted to hear the success Karen has achieved so far with the SMARTDiode.
With our SMART Start 6 plan, we are currently giving you the offer to own a SMARTDiode for only £50 a month for the first 6 months. Book a demo today to find out more about this fantastic equipment and save an extra £1,200!*
We’re delighted to announce an exciting new partnership between Smart Group Medical and Wigmore Medical, with Wigmore appointed as our exclusive pharmacy partner for AQ Skin Solutions in the UK.
The Experience Economy: Why Clients Remember How You Made Them Feel The beauty industry has never been more competitive. Clients have more choice than ever before, with new salons and treatment providers emerging all the time. Great results are essential, but they're no longer the only thing that keeps clients coming back. Today's clients are investing in the entire experience. From the moment they enquire to the follow-up after their treatment, every interaction shapes how they perceive your salon and whether they'll recommend it to others. Luxury Is About Feeling Valued Creating a premium experience doesn't require a luxury fit-out or expensive décor. More often, it's the little things that make the biggest impression: greeting clients by name, running on time, listening carefully to their concerns and making them feel genuinely looked after. These moments build trust and set your salon apart in a crowded market. The Consultation Sets the Tone A great client journey starts with a thoughtful consultation. Rather than jumping straight into recommending treatments, take the time to understand your client's goals, explain realistic outcomes and create a treatment plan that's right for them. This approach builds confidence while positioning you as a trusted expert, not just a treatment provider. For advanced technologies such as collagen induction therapy) or high intensity focused ultrasound, consultations also give you the opportunity to educate clients on how treatment programmes work and why a personalised approach delivers the best long-term results. Don't Forget the Follow-Up The client experience shouldn't end when they walk out of the door. A quick message the next day, personalised aftercare advice or checking in on their progress shows clients that you genuinely care about their results. These simple touch-points take very little time but can significantly increase trust, satisfaction and repeat bookings. Technology Should Support the Experience Advanced technology doesn't just improve treatment outcomes. It helps create an experience that clients feel confident investing in. Whether you're delivering bespoke skin programmes with SkinXcell or offering comprehensive facial treatments with UltraFacial, the right technology allows you to personalise treatments, deliver consistent results and give clients confidence they're receiving high-quality care. Combined with expert knowledge and excellent customer service, technology becomes part of the overall experience, rather than simply the treatment itself. Turning Clients Into Advocates Loyal clients aren't created by one great treatment alone. They're created through consistent, positive experiences that make people feel understood, cared for and confident in your expertise. In an industry where recommendations carry so much weight, creating memorable experiences is one of the most valuable investments a salon can make. Because while clients may first visit for the treatment, it's the experience that keeps them coming back.
For years, aesthetic treatments have focused on improving the skin's current condition, addressing concerns such as fine lines, pigmentation and loss of firmness.
