Maximising Your Profit in Tough Trading Times Is Must for 2023

Reduce Non-essential Costs 

This may seem obvious, but reducing costs is good practice and should be carried out on a regular basis. Cutting non-essential costs and becoming more efficient with your income will help immensely. However, you must be careful not to cut costs that may affect your top-line revenues e.g. marketing and advertising - when these vital components are cut back, you may see a decrease in clients coming through the door. In fact, many large corporations increase activities and client recruitment drives knowing that when there is a return to easier trading days, there will be more customers to add to the business growth.

Increase Prices 

With an increase in fixed costs such as energy and core materials, it comes as no surprise if you reluctantly need to adjust your treatment prices accordingly. Your relationship with your clients is heavily built on trust and your ability to provide the service. However, whilst your fixed costs are increasing, so are your clients so it’s important to take into consideration how a price increase should be applied:

• Increase the prices of your lowest margin/less popular treatments
• Look to reward clients buying packages and long term courses - this provides regular and robust income

Invest in Specialist Equipment

It is a proven fact that energy-based aesthetic systems delivering results-based treatments provide robust long-term revenues. This is delivered at high margins and generates high revenues per hour. 

This is particularly relevant when economies slow down as clients see better value in treatments that provide long-term or permanent results. This means that clients are more likely to spend on treatments like these compared to treatments that provide temporary solutions or only treat the symptoms.

Key Features of Aesthetic Equipment 

• Results-driven treatments to create loyalty and credibility 
• Speed of delivery - shorter treatments generate high revenues 
• Low-risk investment options such as our finance plans starting at just £50+VAT per month
• New treatments generate new clients and increase spending from existing ones
• Short treatment times allow for affordable price points

How Should You Get Started?

Statistics show that 98% of women regularly remove unwanted hair and 7 out of 10 women want a permanent solution. Laser hair removal offers operators a highly demanded and fast-growing treatment.

The SMART Group offer a range of advanced medical-grade laser devices such as SMARTDiode and SMARTDiode PRO that generate over £250+ per hour from treatments starting at £24. With investment costs from only £50+VAT per month for the first 6 months and £329+VAT per month interest-free.