Welcome Our New Head of Marketing
We are thrilled to welcome Giulia to The SMART Group as our new Head of Marketing. We caught up with her to learn more about her background, achievements, and new role here with us.
What was your background prior to The SMART Group?
"My career actually started in fashion—I worked behind the scenes at Harrods and in the design department at Vivienne Westwood. It was an exciting world to be part of, but along the way, I found myself drawn to marketing. I made the switch when I started working for a hair & beauty supplier, and that’s where I really fell in love with the power of branding, storytelling, and helping businesses grow."
What made you want to join The SMART Group?
"Honestly? The energy, the people, and the purpose. The SMART Group is all about
helping clinics succeed, not just by providing world-class devices but by actually supporting their business growth. I love that mindset. It’s not just about selling a product; it’s about building relationships and making a real difference. Plus, the team here is
so passionate, innovative, and driven—I knew I wanted to be part of it!"
What is your new role at The SMART Group and what does it involve?
"I’m
Head of Marketing, which basically means I get to shout about how amazing The SMART Group is (in a strategic way, of course!). My job is to
make sure our message reaches the right people, from clinic owners to industry professionals, and to show them how we can help them grow. Whether it’s
campaigns, digital marketing, events, or content, I’m here to make sure we stand out for all the right reasons."
What are you most excited about joining The SMART Group?
"There’s so much to be excited about! The aesthetics industry is constantly evolving, and I love being part of something that’s shaping the future. I’m especially looking forward to bringing
fresh ideas, new campaigns, and big conversations to life. And, of course, working alongside such an inspiring team—there’s so much
passion and expertise here, and that’s really motivating!"
What achievement are you most proud of in life?
"Moving from
Italy to the UK for an internship was a huge leap of faith. It wasn’t always easy, but within the first five years, I had built a career I’m really proud of—and
I bought my first house before I turned 30! That’s something I never imagined when I first arrived with just a suitcase and a dream. It’s proof that taking risks and pushing yourself out of your comfort zone can pay off!"
Who/ What inspires you?
"I’m inspired by
bold, creative people who aren’t afraid to take risks and challenge the norm. Visionary leaders, entrepreneurs, and brands that stand for something real always catch my attention. But I also find inspiration in the industry itself—aesthetics is all about confidence and empowerment, and I love seeing how technology and expertise can make such a difference in people’s lives."
What is the most useful thing you have learnt since joining?
That
teamwork really is everything. The SMART Group is all about collaboration—everyone brings something different to the table, and that’s what makes it work. There’s this incredible
drive to support each other and our clients, and that’s been amazing to be part of. It’s also reinforced how important it is to
always stay curious, adaptable, and open to new ideas—that’s where the magic happens!"
Unlock the Potential of Your Salon or Clinic with Our Best-In-Class Technology!
Inspired by Giulia’s inspirational journey? Explore our best-in-class technology, personalised support and outstanding client care to elevate your salon or clinic and enhance your reputation.
Get in touch and we will be happy to advise you on how you can build your business and boost customer satisfaction.
