A Breakdown of the Male Market 

• The demographic most likely to look for aesthetic treatments are professional men like lawyers or those who work in finance. 
• The demand for non-surgical aesthetic treatments increased by 10% globally between 2017 and 2018. The number of surgical cosmetic procedures conducted, however, decreased by 0.6%.
• In the UK in 2021–2022, Medical health and wellness clinics performed 14.8% of non-surgical and cosmetic operations on men.
• Hair loss is the number one concern that leads men to look into aesthetic treatments. Non-surgical techniques targeting hair loss are growing in popularity.
• Research has found overall men spend more on beauty treatments annually in the UK than women (£3,300 for men vs £3,000 for women).

The most popular male treatments in 2022

• Laser hair removal, according to the Aesthetic Society, is the second most popular aesthetic treatment. To keep up with this demand, the SMARTDiode and SMARTDiode PRO are the perfect options for you - offering effective, fast and comfortable laser hair removal for all skin types.

• Non-surgical facelifts and hydra facials are the most popular procedure for men as a 'gateway' into aesthetic treatments. Voted the world’s No. 1 plasma pen, the ACCOR Cosmetic Corrector can be used to effectively lift and tighten the skin without the need for surgery. The SMARTJuvium is also a great option to achieve a dramatic improvement in skin condition, structure and appearance.

• Cryolipolysis, is an alternative to liposuction involving exposing cells to freezing temperatures causing them to break down. Despite being popular, fat freezing can cause a slight risk of nerve pain, so a great non-invasive alternative treatment is body-contouring using the SMARTSculpt Pro. 

Start offering your male clients effective, proven, non-invasive treatments in your salon or clinic today.